Content design. Community.
Leadership. Strategy.
The UX content design leadership community you’ve been waiting for is here. Connect and collaborate with intention to solve our challenges and redefine our own careers. Kick isolation and transform the profession. Together.
Join now and get immediate access to the community app.
Join a content culture that is less LinkedIn and more genuine.
Come together to help break content design’s glass ceiling.
Elevate your career with real-life strategies shared by peers.
Meet some of our founding members.
“The magic happens when you connect with someone else facing the same struggles.”
“There’s a need to influence the industry to view content design leaders as UX managers.”
“We need to find new ways
to unlock our leadership knowledge.”
“The path toward growth is through equal level cross-functional partnership.”
“A community takes the things
we all do naturally and organizes
them toward a mission.”
We’re the community of peers you need in these tough times.
Technology is advancing faster than humans can keep up. As demands increase, we’re pushed into stressed, reactive states.
Community is the single best way to:
navigate rapid change and uncertainty
build new practices and change habits
pursue results and transformation
Content Design Leaders is a community uniquely and intentionally designed to help us connect and unlock our potential as a profession.
In Thank You for Being Late, Thomas Friedman shares a graph sketched by Eric “Astro” Teller, CEO of Google's X research lab.
The graph illustrates the concept that technology is moving faster than humans can adapt.
From page 32 of the Kindle Edition, published by Farrar, Straus and Giroux.
Joining Content Design Leaders will help you…
Grow your network of go-to content design leaders to talk to when things get challenging.
1
Create intentional connections with other content design leaders — make new friends.
2
Come together to solve problems that are holding content design back as a profession.
3
Take time to think. Build a strategic habit for your current work and for your career.
4
Get ready for the next level of your career. Update your resume and portfolio like an executive.
5
Month-by-month, build out your own content design leadership playbook, full of proven strategies.
6
Let this community be the highlight of your day, week, or month.
Between your normal work, LinkedIn, and keeping up with all the developments in AI and tech, you’re surely already overwhelmed. Nobody has time to sift through the countless podcasts, articles, and trainings on their own.
That’s why the Content Design Leaders community is intentionally curated with 3-5 live, recorded sessions per month. The rest is on the app at your convenience.
Some nice words from our members.
"I’ve had a profound shift in how I approach my work and in my understanding of the value I bring to my organization. I absolutely have this group to thank!"
– Eryn Yates
“The community is friendly — I've been enjoying participating. I already see the value in articulating goals and accomplishments in a
supportive environment."
– Jennifer Smith Gray
"I thought it might be too manager-y focused. But I love it!! It’s the perfect focus on a broader view of leadership and 'you be you' vibes — that fits me perfectly!"
–Elizabeth Beasley
Connect with peers from...
Who is Content Design Leaders for?
This community is for you if:
You’re currently a leader in a UX content design practice or team, whether on a management track or as a staff or principal IC (or are a senior-level IC looking to soon grow into a leadership role)
You’re focused on building your career and would like the support of a stable, year-round group of inspiring peers
You’re interested in engaging with peers on topics that affect the profession
You’re not satisfied with LinkedIn and want a more private, non-performative forum to connect with like-minded people
This community is NOT for you if:
You feel like you already get the support you need from the existing Slack groups or other options
Your focus is limited to your current role and company
You’re satisfied where you are in your career right now
You work in marketing, not UX content design
What's it like inside the community?
Community & networking: We’ll make sure you spend time in real conversations with other community members, expanding your network and building genuine connections that give you ideas, support, and validation.
Goal-setting & accountability: As a group, we’ll help you stay on top of the tasks that matter most — plus, we’ll help you figure out where to focus your valuable attention.
Monthly challenges: Each month includes a challenge with quick doable tasks that will nudge you to take action toward your growth.
Asynchronous options: Our schedules are full. The community is designed to allow flexibility in how and when you connect. Meeting recordings will be available and collaboration will happen via discussions on the app and FigJam boards you can access at your convenience.
Collective knowledge: Over time, we’ll build out a set of resources based on your discussions and collaboration. Whether it’s playbooks for common challenges or reviews of courses, we’ll catalog information you need to save time and money.
What's our mission?
New professional associations are emerging for leaders in UX design, but those groups often do not recognize content design leaders as part of the discipline — and maybe that’s good. We do have something different to offer, and many of us have been here influencing software and website development long before design existed as it does now. We need our own spaces to come together to collaborate on elevating content design to a status that reflects our contributions. We need to connect deliberately to share real-world info and create strategies to advance.
The community’s charter is to elevate content design professions by coming together to create authentic, genuine connections and to work together on strategies that can advance the field and our own careers.
Content design leaders care about our profession; we care about getting the pay we deserve for the impact we make; we care about providing a career path for content designers as ICs or management or through expanding beyond content; and we care about building a pipeline of leaders that ensures our future reflects our potential.
This Content Design Leaders community is here to help meet these needs.
Build your strategic habit.
“If you just accept a task or a project and start working on it without thinking about it, that’s a pretty good definition of being NOT-strategic.”
— Patty Azzarello
Choose your plan.
BEST VALUE
Annual Membership 🙌
$3600
$1440
60% OFF FOR
FOUNDING MEMBERS
SAVE $2160
✨ 24/7 community app
☎️ 3-5 monthly online meetings
🧠 Mastermind groups
📽️ Session recordings
Payment plans available
at checkout
6-Month Membership 🫶
$1850
$740
60% OFF FOR
FOUNDING MEMBERS
SAVE $1110
✨ 24/7 community app
☎️ 3-5 monthly online meetings
🧠 Mastermind groups
📽️ Session recordings
Payment plans available
at checkout
Questions? Answers.
-
Not at all. The live sessions will be recorded, so you can catch up at your convenience. But, more importantly, we’ll do a lot of our collective learning via FigJam boards that you can contribute to and learn from when you have time. And finally, the app itself is so much of the community experience that you should never feel disconnected.
-
Setting pricing is always hard. On one hand, people give attention to things they pay for, which I think is one of the reasons our Slack groups tend not to get a lot of active participation. At the same time, things are rough out there, layoffs have impacted many, and training budgets are limited. After comparing costs of other programs and conferences, many of which are over $3000 and only last some weeks, I decided $3600 was an exceptional value for a complete year of community access with nearly weekly live sessions. But, that also felt inaccessible for so many right now. So, as founding members who join this first cohort, I’m offering 60% off and charging only $1440. This price is locked in for founding members as long as they remain active.
If you have corporate training budget and can pay $3600, please remove the coupon from the end of the URL or from the cart to be charged the full amount — for every membership paid at this level, I’ll offer a grant to someone who otherwise could not join.
If you are someone for whom the $1440 is not possible, please reach out to Kate to be considered for a grant.
Also note that payment plans are available at checkout if you prefer to pay over time.
For help getting started on an email to request training budget, see this template.
-
How much time you spend engaging with the community is up to you. Content Design Leaders is designed to allow flexible participation — if you have to unplug for a while, you won’t fall behind. Our calendar is intentionally spacious and intended for you to benefit even from small chunks of time. This is not a place to drown in content overwhelm. Think about trading 5 or 10 minutes of LinkedIn scrolling each day to check in and connect with your peers in a supportive, non-competitive, non-performative space. Add this community to your daily routine — or don’t — we’ll be here either way.
-
I understand that this is a big commitment and you might not be sure it’s right for you. If you join at the annual level, you’ll have until February 15th, 2025 to ask for a refund if you find that Content Design Leaders is not what you need to move your career forward.
-
Do you lead UX content design? If so, then yes. We all know that our titles don’t necessarily match what we do in our roles. So, rather than limiting the community to people with a certain title, I’d like you to self-select based on your work. You might be a director and managing managers or you might be the lone content designer at your company figuring everything out as you go along — either way, this community is for you.
-
Just reach out to us at support@contentdesignleaders.com.
Who’s your host?
Content Design Leaders is hosted and facilitated by Kate Agena, but the focus is truly on the members.
With decades working to elevate writing professions, Kate’s content design origin story started with a PhD from Purdue University's Rhetoric and Composition program before joining IBM's legendary User Technology group at the Silicon Valley Lab.
Her 2006 research argued for writers to gain status by using the emergence of iterative software development processes to influence product design on behalf of the user from the earliest stages.
She’s brought this same vision to content design, where she is currently VP of Content Design for SAP.
Choose your plan.
BEST VALUE
Annual Membership 🙌
$3600
$1440
60% OFF FOR FOUNDING MEMBERS
SAVE $2160
✨ 24/7 community app
☎️ 3-5 monthly online meetings
🧠 Mastermind groups
📽️ Session recordings
Payment plans available
at checkout
6-Month Membership 🫶
$1850
$740
60% OFF FOR FOUNDING MEMBERS
SAVE $1110
✨ 24/7 community app
☎️ 3-5 monthly online meetings
🧠 Mastermind groups
📽️ Session recordings
Payment plans available
at checkout
🧠 Surround yourself with smart, like-minded people.
⚡️ Draw inspiration from others and get energized about your work.
🏆 Take your career to the next level.
This community is made for you and shaped by you.
Let's build a community that provides so much value that the investment in your professional and career development is a no-brainer.
If you’ve read this far, you’re probably in the right place. ✨
Join now.