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See past your own org.
Make sense of it together.

Content work is changing, and none of us can see the whole picture from inside one organization. Content Design Leaders brings us together to understand what’s changing, support one another, and help shape what comes next.

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Two women at a table with a laptop, smiling and talking

Everyone has a piece. Nobody has the whole picture.

Content work is changing, but not the same way everywhere. One team is rewriting roles. Another is building for AI. Another hasn’t felt much change yet.

From inside one organization, you see one version of it. The people who can show you the rest are working somewhere else.

Content Design Leaders brings those people together.

Two ways to go deeper.

Upstream looks outward at what’s happening in the field. The Leaders’ Studio is where you work on your own thing, with other people.

Upstream

Look outward at the field.

Join content leaders actively figuring out what the work is becoming.

One live hour a month to compare what people are seeing across organizations and work through questions that don’t have obvious answers yet.

$360 for 2027 or $40 a month

Explore Upstream

Leaders’ Studio

Work on your own direction, with other people.

Shape your direction, grow your influence, and keep moving forward without burning out.

A weekly, private group with sustained peer support, structured planning, and everything in Upstream.

$1,200 for 2027 or $124 a month

Explore Leaders’ Studio

Content people across organizations, including…

Adobe Apple BMO Delta Excellus IBM Intuit McAfee Microsoft SAP Twitter Zendesk

Not ready for a paid membership?

Join the Content Design Leaders community free to follow the wider conversation, meet people across the field, and stay connected to what’s changing.

Join free

Joining free also subscribes you to The Strategic Habit, our monthly newsletter. You can unsubscribe any time.

A generous field, at a turning point.

Content design has always been a generous, collaborative, and relatively non-competitive field. Now it’s in a moment of real change.

Coming together isn’t only useful for each of us. It gives the community a chance to help shape what the work becomes.

Kate Agena, Founder

I’m Kate Agena. I’ve led content design teams at IBM, McAfee, and SAP, and I created Content Design Leaders to make the kind of professional space I wanted more of: thoughtful, candid, generous, and useful.

I bring the people and structure together. The community brings the perspective.

You don’t have to do this work alone.

Explore Upstream Explore Leaders’ Studio

Join the community free